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Is Instapage the Best Landing Page Builder?

If you're looking for a cost effective way to generate leads and sales, great landing pages are the way to do that. NerdSimple looks at Instapage as your next revenue generating opportunity.

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission. We appreciate our readers!

Instapage is the leading landing page building platform. It helps digital marketers maximize their advertising conversions and Return on Ad Spend (ROAS) by delivering hyper-relevant ad-to-page experiences at a scale previously thought impossible.

Instapage provides a unified environment for ad mapping, scalable page creation, experimentation, personalization, and analytics to create, optimize, and personalize landing page experiences as quickly as your ads. With over two million landing pages at an average conversion rate of over 16%, Instapage helps leading brands across 100 countries drive more value from their campaigns.

Landing Page Features:

Instablocks® + Global Blocks
Quickly scale with page blocks that you can save, reuse, and update globally.

500+ customizable layouts by industry and use case
Launch faster with professionally designed landing page layouts built to increase conversions for the most common industry-based use cases.

AMP + Thor Render Engine®
Deliver an unparalleled mobile experience with built-in AMP support. Plus get the fastest landing page load speeds in the industry with our proprietary Thor Render Engine technology.

Personalization Features:

Personalized experiences in minutes
Quickly create unique post-click landing pages for each landing page and attach experiences to specific audiences using UTM parameters.

Scale 1:1 ad-to-page matching
Delight visitors and increase conversions by sending your targeted ads to a personalized post-click landing page that matches the ad’s message.

Dynamically deliver the right message
Never miss a chance to provide a positive brand experience. Dynamically serve the right post-click landing page in real-time to the right audience.

Experimentation Features:

Performance by experience
See in detail how each landing page, experience, and variation is performing. View visitors, conversions, conversion rate, cost-per-visitor, and cost-per-lead.

Use heatmaps to track mouse movement, clicks, and scroll depth to understand what’s working and what you should A/B test to improve page performance.

A/B variation testing
Create multiple variations of your post-click landing page to discover which layout, copy, and images work best for specific audiences.


Instapage is a great option for those who need to put together speedy, quick, professional high converting landing pages. You can employ their fully customizable builder to create stunning, conversion-friendly landing pages. With contextual element editing, over 5,000 fonts, and 33 million images to work with, the Instapage landing page builder takes the pain out of producing on-brand, conversion-friendly landing pages.

NerdSimple is happy to be able to present a special offer for our readers of $89 monthly (or $59 monthly if you go annual) for the Startup Plan which lets you get started without the larger monthly commitment.

Try Instapage today, or check out some of our other favorite business services here.

Mitch R.
Mitch R.
Mitch was a nerd at birth. He took up console gaming in the Atari days and PC gaming in 1990. By day he works as a Solutions Architect for a major telecom company and does ASP.NET Core/Blazor/C# as side gig. Does the man ever sleep? No. He doesn't. Coffee is life.

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